OpenAI said on Aug. 31 that ChatGPT Ads reached a $1 billion annualized revenue run rate in under 200 days (company-reported) and is used by tens of thousands of advertisers. Self-serve buying through Ads Manager expanded to India, Europe, the Middle East and North Africa.
OpenAI says Ads Manager, introduced in May, opened the platform to SMBs; CPC and outcome-optimized bidding now account for most campaigns; and Pixel and Conversions API underpin measurement. Ads are shown to Free and Go users and are labelled and separate from answers.
Your checklist
Check Ads Manager availability for Canada on OpenAI’s help page before pitching it.
Only test with tracking (pixel or Conversions API) in place.
Frame it to clients as an experiment with a fixed budget and end date.
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The Marketer Staff
Reported and written by The Marketer’s editors in Alberta, Canada. We read the primary sources, summarize in our own words and link everything. Our standards.
