Map Pack Monday: AI Overviews now sit on top of most branded searches
Two datasets show AI Overviews on more than 80% of branded queries by late September. When people search your client’s name, Google’s summary may come first.
DemandSphere data shows AI Overviews on 26.12% of the branded queries it tracks on Sept. 1, peaking at 90.48% on Sept. 27 and at 82.06% on Sept. 29. Ahrefs, looking at US desktop results only, found them on 65.1% of branded keywords in August and 82.91% on Sept. 29. Google hasn’t announced a change related to branded queries.
Semrush suggests comparing branded click-through rate for Sept. 8–14 against Sept. 29–Oct. 5 in Search Console, then searching the brand while signed out to read what the AI Overview says and which sources it cites.
Your checklist
Search each client’s brand signed out and screenshot the AI Overview.
Compare branded CTR for Sept. 8–14 vs. Sept. 29–Oct. 5.
Fix outdated facts on the client’s site, Business Profile and the sources the overview cites.
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The Marketer Staff
Reported and written by The Marketer’s editors in Alberta, Canada. We read the primary sources, summarize in our own words and link everything. Our standards.
