OpenAI announced a visual ad format on Oct. 5. It will first be tested during image generation in ChatGPT, clearly labelled and kept separate from the image being created, starting later in October in the US with an initial group of advertisers.
OpenAI also added integrations with Hightouch, Tealium and LiveRamp for sending conversion data, incrementality work with Haus, Measured and WorkMagic, Negative Phrases for qualifying advertisers, and brand-suitability pilots with DoubleVerify and Integral Ad Science.
Your checklist
No action for most local clients.
If a client already runs ChatGPT Ads, confirm their conversion tracking is in place before new formats arrive.
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The Marketer Staff
Reported and written by The Marketer’s editors in Alberta, Canada. We read the primary sources, summarize in our own words and link everything. Our standards.
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